![]() When a search engine crawls a website it follows all the hyperlinks found on that site. Search engines like Google look at many factors when ranking websites, and the number of good inbound links is one such factor. Website owners want to avoid broken links because they can harm your SEO. ![]() This happens on smaller websites as well as incredibly large eCommerce websites. When a user clicks on these links they will often see an error message saying “page not found”.īroken links can result in a bad user experience, lost revenue, and a drop in search engine rankings. Think about it, Google’s main priority is to give their users a good experience, so why would they want to send people to a broken page when other websites have similar content on a page that they know works correctly.īroken links can occur on internal links (links from your own website to other pages on your website) as well as external links (links from your own website to relevant content on another website).Ī common reason for this is when web pages are deleted or moved, but sometimes it can happen because of technical errors such as typos in URLs. We’ve all clicked on a broken link at some point, and it causes the user’s experience to diminish, but you also need to be aware that broken links harm where you appear in the search results. a dead link) is a hyperlink that no longer points to the correct URL, and instead, now points to an incorrect URL of a deleted page that no longer exists.
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